“If Not Now” was a stunning large-scale outdoor movement and dance-based production featuring 187 performers, breath-taking visuals projected onto the walls of Rochester Castle, original new music and spoken word.

In Icon’s signature style, the production was created and performed by professional performers and theatre-makers alongside a company of over 200 people from local communities and young people supported by Icon Theatre’s Theatre31 programme.

Inspired by moments in history that have launched remarkable social change, If Not Now gave a voice to local stories and explored how communities can come together to challenge and transform poverty, prejudice, and the climate crisis.

If Not Now was co-commissioned by Icon Theatre and Medway Council as part of Medway Light Nights 2022.

Cast and Creative Team
Director: Nancy Hirst
Choreographer: Jon Beney
Projection Content Creators: NOVAK
Projection Design, Video Playback and Control: Graymatter
Composer: Darren Clark
Set and Costume Designer: Sarah Booth
Lighting Designer: Dan Terry
Music Director: Tania Holland Williams

For this project eStage provided production and site management working alongside Medway Council with Impact Production Services and Creative Spark.